Australian country-rock artist James Keith leans into the realities of long-distance love on his new single 'Cruel Game', out Friday, May 29, a country-rock anthem about choosing devotion in the face of doubt. Arriving alongside the announcement of his forthcoming album, 'I Call It Magic When I’m With You' (out October 2), the track finds him reflecting on the risks of loving deeply and why some things are still worth holding onto.

Since the release of his ARIA Country Albums Chart-topping debut 'Life Is Good Today' in 2024, James Keith has continued to build on his grounded brand of country-rock storytelling. Following a Top 10 placing in the prestigious Toyota Star Maker competition in 2025, Keith now formally announces his forthcoming album, 'I Call It Magic When I’m With You'.